Fresh Juice over Cartons... Why?

Hello!
Many of you may be aware of the 'Juice Cleanse' craze going on at the moment, and to be honest, I love it!
From a family who has freshly made juice almost everyday of the week for at least the last 6-7 years, I am a huge fan. My parents had seen a tele advert for a juicer and jumped on it and since then we've been served with carrot, apple and ginger juice for a very long time (with the occasional melon or over-ripening fruit added to the mixure!)... oh, and for a change we'd have freshly squeezed orange juice too.

Anyway, the REAL reason I'm writing this post is to tell you the reasons why freshly squeezed juice, orange juice in particular, is much more beneficial than the cartoned juice. I am not a huge fan of juice in general, I don't remember the last time I drank soda and nor do I enjoy fruit juice or any sort of cartoned juice in general, but when it comes to fresh juice... YUMMY.

Freshly Squeezed Orange Juice in my Summery Glass! 

You may know that food (vegetables/fruits etc.) in general lose nutritional value when they're cooked, by that I mean raw broccoli has more vitamins and minerals than cooked, such as steamed, broccoli, therefore if orange juice is cooked in any way, the nutritional value is reduced. "Cooked juice? WHAT?"you may ask, well, legally (in the UK anyway), all juice has to be pasteurised before sold to ensure longer shelf life and the idea that bacteria is killed. Now, pasteurised means heating the juice, which is basically cooking the juice, what does this mean? This means the nutritional value is reduced!

Therefore, store bought orange juice, no matter how healthy and high in nutritional value it may seem (I'm looking at you, Tropicana), it won't beat the freshly squeezed, legit juice. Also, the sooner you drink it after it is squeezed, the higher in nutritional value as it is said that the longer it sits, the decrease in nutritional value.

Moreover, many store bought juices have added sugar and ingredients that you may not be aware of, so you may think it's great for you, yet it's not. So, even though it takes a little more effort, I recommend freshly squeezed NON-PASTEURISED juice to ensure you're consuming the most nutritious beverages with the highest amount of nutritional value to nourish your body.

Woah, I feel like I said 'Nutritional Value' a million times in this post! Anyway, I hope you learnt something from this and decide to join me and my family with the fresh juice consumption.

xoxo,
BerryBloomXO

Disclaimer: I am not trying to say the juiced/cartoned juices are BAD for you, just that there are many benefits of fresh juice - and if you find that you crave some orange juice and don't have the time or energy to squeeze it fresh, by all means buy the cartoned version over that soda (try and avoid added sugars, though)... :)
Oh, and I'm not a nutritionist or anything, just a curious person who likes to research stuff! :D